Changetify's Digital Catalyst for The Fit For Purpose Woman

Overview

The Fit For Purpose Woman (TFFPW) is an organisation dedicated to empowering women to achieve personal and professional fulfillment. Founded by Dr Olivia Ariyo, TFFPW aims to equip women with the tools and resources they need to live a life of purpose and impact. Prior to partnering with Changetify, TFFPW lacked a comprehensive online presence, hindering their ability to connect with potential attendees, showcase their programs, and build a year-round community. They sought a solution that would not only promote their annual conference but also serve as a central hub for inspiration and growth opportunities for women seeking to reach their full potential.

Challenge

The Fit For Purpose Woman was ready to launch their impactful initiative, but they lacked a strong online presence. To establish their brand and reach their target audience, they needed a modern, user-friendly website to showcase their mission, programs, and upcoming conference. A robust marketing strategy was also essential to attract a wider audience of ambitious women seeking personal and professional growth.

Solution

To address TFFPW’s needs, we designed and developed a visually appealing and user-friendly website that accurately reflects their brand identity and mission. The website features a streamlined user experience, allowing visitors to easily navigate through information about their programmes, events, and resources. We integrated seamless payment gateways to facilitate ticket and product purchases. To ensure accessibility across devices, we optimised the website for mobile responsiveness. Additionally, we implemented a clear information architecture to highlight key services and programmes, making it easy for visitors to find what they need. Finally, we developed a seamless registration process for the upcoming conference to streamline the attendee experience.

To complement the website launch, we implemented a comprehensive strategic marketing campaign to increase brand awareness and drive event registrations. This included targeted Facebook and Instagram PPC campaigns to reach potential attendees, strategic partnerships with aligned organizations, compelling content marketing initiatives, and active social media management to engage the audience and drive traffic to the website.

Results

The successful implementation of the website and marketing strategy resulted in a significant impact for The Fit For Purpose Woman. The new website experienced an increase in website traffic, indicating a wider audience engagement. Improved website design and navigation facilitated user interaction, leading to an increase in time spent on site and higher conversion rates. The cohesive website and strategic marketing campaign solidified TFFPW’s brand identity and messaging, enhancing brand perception and trust. Moreover, the marketing campaign successfully increased conference registrations, demonstrating a wider reach and audience interest. By leveraging Changetify’s data-driven approach and strategic marketing expertise, TFFPW has established a strong online presence and is well-positioned to continue empowering women and achieving their mission.

Inspired by this transformation? Partner with Changetify and discover the strategic possibilities for your brand.