The Fit For Purpose Woman
Changetify Consulting partnered with The Fit For Purpose Woman (TFFPW), an organisation dedicated to empowering women to achieve personal and professional fulfilment. This case study details the project’s scope, the implemented solutions, and the achieved results.
the client
TFFPW Overview
Founded by Dr Olivia Ariyo, TFFPW aims to help women live their healthiest, most fulfilling lives. Their holistic wellness programmes are designed to support every aspect of well-being, from fitness and nutrition to mental and spiritual growth. From improving physical health to overcoming burnout, or achieving personal goals, TFFPW is here to guide ambitious women on their journey.
the Challenge
Understanding the Business Problem
TFFPW was ready to launch their impactful initiative but they lacked a strong online presence. To establish their brand and reach their target audience, they needed a modern, user-friendly website to showcase their mission, programmes, and upcoming events. A robust marketing strategy was also essential to attract a wider audience of ambitious women seeking personal and professional growth.
strategic Solutions
Website Design and Development
To address TFFPW’s needs, we designed and developed a visually appealing and user-friendly website that accurately reflects their brand identity and mission. The website features a streamlined user experience, allowing visitors to easily navigate through information about their programmes, events, and resources. We integrated seamless payment gateways to facilitate ticket and product purchases.
To ensure accessibility across devices, we optimised the website for mobile responsiveness. Additionally, we implemented a clear information architecture to highlight key services and programmes, making it easy for visitors to find what they need. Finally, we developed a seamless registration process for the upcoming conference to streamline the attendee experience. By prioritising user experience and functionality, we created a powerful online platform that empowers TFFPW to connect with their audience and achieve their goals.
Strategic Marketing Campaign
To complement the website launch, we implemented a comprehensive strategic marketing campaign to increase brand awareness and drive event registrations. This included targeted Facebook and Instagram PPC campaigns to reach potential attendees, strategic partnerships with aligned organisations, and compelling social media and content marketing initiatives to engage the audience and drive traffic to the website. Our marketing efforts also included brand identity formulation such as logo creation and Search Engine Optimisation to further increase their brands visibility.
Result
The successful implementation of the website and marketing strategy significantly impacted The Fit For Purpose Woman. The new website experienced a 40% increase in website traffic, indicating a wider audience engagement. Fully functional website design and navigation facilitated user interaction, leading to an increase in time spent on the website and higher conversion rates. The cohesive website and strategic marketing campaign solidified TFFPW’s brand identity and messaging, enhancing brand perception and trust.
Moreover, the marketing campaign successfully increased conference registrations to the capacity expected, demonstrating a wider reach and audience interest. By leveraging Changetify’s data-driven approach and strategic marketing expertise, TFFPW has established a strong online presence and is well-positioned to continue empowering women and achieving their mission.
the client
The Fit For Purpose Woman
website
industry
Health & Fitness
The Challenge
TFFPW needed a strong online presence and a comprehensive marketing strategy to reach a wider audience for their services.
The Solution
Changetify designed and launched a comprehensive digital strategy for TFFPW, including a new website and a targeted marketing campaign to increase brand awareness and drive event registrations.
The Results
- Stronger Brand Identity
- Streamlined Customer Journey
- Enhanced User Experience
- Increased Online Sales Potential
- Increased Website Traffic
- Improved Operational Efficiency Using Systems
- Increased Conference Registrations
- Sustainable Growth
